If the problem persists, please email: subscriptions peimedia. Venture Capital Journal. News Briefs. To read this article, you need to sign in. Sign In. Register Now. Register now Get limited access to our industry news, analysis and data, plus regular email updates Email address First name first name. Email me a registration link. Email me an authentication link. Platforms like Immerss and Obsess are enabling retailers to create their own visual, interactive, engaging virtual store environments.
Salesfloor is offering industry-specific modules to connect sales associates with customers through the web, email, mobile, SMS, and social media. For example, some retailers are using outbound messaging to reach out to their VIP clients and schedule private video shopping appointments.
Veytsman says online trunk shows are also allowing retailers to conduct QVC-like video commerce experiences directly through their websites. Avant Gallery in New York is trying out a similar video shopping experience, but adding a robot to the mix. Although the types of robots used by Avant Gallery have been used in various ways since before the pandemic began, retailers in high-touch categories expect to start taking advantage of this type of technology to connect with customers in new ways during periods of social distancing and isolation.
Virtual platforms that rely on video and social integrations also act as a marketing tool, since people are likely to talk about their interactive experiences with friends or on social media channels. Our solution is all about that human-to-human connection that is hard to replace. Want to dig into this profile? Retail Convergence Signals. Growth Rate 0.
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