So we have trillions of posts and thousands of signals — and we need to predict what each of those people wants to see in their feed instantly. When you open up Facebook, that process happens in the background in just the second or so it takes to load your News Feed. When this happens, we need to find new solutions. Another friend, Saanvi, posted a video from her morning run. His favorite Page published an interesting article about the best way to view the Milky Way at night, while his favorite cooking Group posted four new sourdough recipes.
All this content is likely to be relevant or interesting to Juan because he has chosen to follow the people or Pages sharing it. In mathematical terms, we need to define an objective function for Juan and perform a single-objective optimization.
We can use the characteristics of a post, such as who is tagged in a photo and when it was posted , to predict whether Juan might like it. But liking is not the only way people express their preferences on Facebook. Mathematically, things get more complex when we need to optimize for multiple objectives that all add up to our primary objective: creating the most long-term value for people by showing them content that is meaningful and relevant to them.
Each model tries to rank these pieces of content for Juan. How can we measure whether something creates long-term value for a person? Showing More Content From Friends More posts from friends instead of Pages, fewer stories about friends Liking or commenting on a post, more posts from the same sources for new users without much content in their News Feed.
The See First Feature — A new feature lets you choose friends or Pages whose stories you want to see first at the top of your News Feed. Incorporating Actions Taken On Videos — More videos that people turn on the sound for, watch full screen, or watch in high definition. Incorporating Reactions — More stories similar to ones you react just as with Likes. Offline News Feed — When someone has slow connectivity, Facebook will re-rank previously downloaded stories by relevance and display them instead of a loading symbol.
Incorporating Qualitative Feedback — More stories that surveys and qualitative research show people would be likely to both rate highly and engage with. Incorporating Time Spent Viewing Sites — More links to Instant Articles and mobile web pages loaded inside of Facebook that people spend more time viewing, fewer posts in a row from the same Page. Prioritizing Friends And Family Over Pages — More stories from humans you care about, and fewer stories by businesses and news outlets. Punishing Clickbait Headlines That Mislead Or Withhold Information — Fewer news stories purposefully trick people into clicking by omitting or exaggerating core details.
Re-ranking Stories Client-Side On Slow Connections — More relevant stories shown when you have a weak internet connection by re-ranking cached and new stories to prioritize the best ones whose photos and videos have already downloaded. Addressing Hoaxes and Fake News — Popular, viral fake news stories flagged by users will be sent to third-party fact checkers for evaluation.
Fake news sites masquerading as legitimate publishers through domain trickery, and articles people share significantly less often after reading will be down-ranked in Feed as well. Posts related to a topic that is currently going viral in real-time because lots of people are posting about it or a Page post about it is receiving lots of engagement will be shown higher in the feed while the topic is still hot.
Reducing Links To Low-Quality Sites — Websites that contain little substantive content and are covered in pop-ups; interstitials; and aggressive, shocking, sexual, or misleading ads will be downranked in News Feed and will not be allowed to Facebook buy ads.
Downranking Clickbait Post-By-Post In 9 More Languages — Link posts with clickbait headlines that withhold or exaggerate information will appear lower in the News Feed, and Facebook can now detect these in 9 languages beyond English. To prioritize the people or pages you want to "see first": click the downward-facing arrow in the top-right corner of any Facebook page and select Settings.
In the window that appears, scroll until you find News Feed Preferences and select it. Finally, select up to 30 of your Facebook friends to add as favorites.
You'll now see posts from these individuals first. Facebook started monitoring how much time users spend viewing certain posts. Of course, the time you spend on a post can vary depending on your internet speed, the length of the post, and so on — and the folks at Facebook are aware of that.
However, the platform's strategists found that dwell time , the act of spending a lot more time on a particular post in their feed compared to the majority of other posts they look at, is a good sign that the content was relevant to them. How does this play out in the feed? If you spend more time on a particular post, Facebook is more likely to show that post on your friends' News Feeds.
In summer , Facebook surveyed users on how they interacted with video on their News Feeds and found that many people who were interested in a given video didn't necessarily Like it, comment on it, or share it with their friends. Since engagement is one of the primary ways Facebook measures people's interest in posts, it had to come up with other ways to figure out whether people enjoyed the videos they were seeing. To do that, the company started monitoring other forms of video engagement — like turning on the audio, switching to full-screen mode, or enabling high definition.
So if you turn up the volume on a video or make it full-screen, the algorithm will interpret that as you enjoying the video, and will show you similar videos higher up in your feed. The update doesn't mean users will see more videos in their News Feed — only those who already engage more with video-related content. Facebook's algorithm is very, very complex, but we hope that gives you a good idea of what it considers important so you can tweak your Facebook marketing strategy accordingly.
Now, let's move on to Twitter. Whereas Facebook makes most of the decisions about what will show up in your Facebook News Feed, Twitter's historically taken a very different approach with what it calls the "Timeline. Your Timeline is the stream of tweets from the users you follow that shows up on your account home page when you first log in. It used to be that your Timeline was made up of every single tweet from every user you follow, in chronological order.
But the folks at Twitter found that similar to what was happening on Facebook, users felt they were missing all the best tweets from the people they care about most. The changes made to the Twitter algorithm aren't nearly as platform-changing as the ones Facebook has made, but they are somewhat of a departure from the real-time element that has defined Twitter since the beginning. The engineers at Twitter have attempted two different approaches for surfacing the "best" tweets first on your Timeline: the "While You Were Away" feature and the even newer "Show me the best Tweets first" feature.
This feature was added as an attempt to rid users of whatever FOMO fear of missing out they might have been feeling from the chronological nature of the original Timeline. Basically, it's a recap of some of the best tweets you may not have seen otherwise.
How do these tweets make the cut? It's determined by "user engagement". You can't turn off the feature, but how often you see it depends on how often you use Twitter. The recaps pop up more frequently for users who check the app less often. Because it actually changes the content on your Timeline based on a tweet's relevancy, rather than listing tweets chronologically. By default, Twitter's algorithm puts the tweets it thinks you'll find most interesting at the top of your Timeline, these posts are still recent and in reverse chronological order.
These tweets are chosen based on accounts you interact with most, Tweets you engage with, and much more. The rest of the tweets will be displayed right underneath, also in reverse chronological order. Unlike the "While you were away" feature, these "best tweets" won't be highlighted or indicated in any way — so you won't be able to tell where the "best tweets" stop and the rest of the tweets begin.
There are two ways to remove these "best tweets" from the top of your Timeline. One is a quick fix: You can always refresh your Timeline to see all new tweets at the top in the live way you might have been used to seeing in the past.
But if you want to always see your Timeline live, then Twitter does allow you to opt out of this feature if you'd like — unlike Facebook's News Feed.
To opt out of this feature: Tap the three-star icon in the top right corner of your screen. Then tap Switch to the latest Tweets. There's no reason to believe so — at least not right now. Check this box to allow the collection and storage of the data you submit with your comment. All data will be handled as outlined in this site's Privacy Policy. Facebook got you frustrated?
Wish you could rank higher in the Facebook News Feed? Comments Louise I am grateful for this commentary. Too many cooks in their kitchen. Thank you for listening. Hey Jason, This is a great idea. Good luck! I changed to Classic Facebook but it is gone!
I just want to know how to cancel this news feed. Please some one help me. Has anyone experienced this before? Why is Facebook doing this? This is hard! Yes, you should see her tags of you.
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