Thus, advertisers and investors are the stakeholders in knowing the TRP of a channel or program. They get to know the mood of the people. A device referred to as the People meter is used to determine the TRP. This device is connected to the TV sets of a few thousand individuals.
It must be noted that this includes a sample of few households living in an area. The device is fitted in some selected households. The viewers are surveyed in form of sampling or justice.
The data thus collected is viewed as surveys which give details of the TV owners living in various geographical and demographic areas.
In this system, the Indian Television Audience measurement INTM works to analyze information about the program and channel for one minute.
Then the team calculates the TRP of the program or channel. The people meter which is attached to the TV sets examines a tiny portion of the picture which is displayed continuously on a specific television set. Then in this system, the information is collected from the TV sets which are part of the survey.
This data is used for the National Rating Calculation. The people meter attached to the TV sets calculates and records the program watched by the audience and the time devoted in a particular day.
The average is calculated from the information collected in 30 days. It gives the viewership status of a specific channel. It can be understood that when a film star arrives in a program for the promotion of his movie, the TRP of that programme increases automatically because people like to see that film star more. So now you might have understood that the TRP is the Television Rating Point, which helps in tracking the popularity and viewers of any program or channel.
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When buying advertising, it's important to focus your spending on markets that will allow you to reach more of your target audience. This is especially important for a small business that may have a limited advertising budget.
To calculate TRP, start by determining the total number of viewers who saw your ad. Companies such as Nielsen measure the number of viewers for a television show, while Arbitron supplies audience figures for radio. If your ad runs during a particular show, you can assume that many people saw or heard your ad. Multiply the number of viewers who viewed your ad in a specified period by the number of times the ad was shown.
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