Jerome Barth, president of the Fifth Avenue Association , said the tourism season was unlike anything the Midtown shopping area had ever experienced. Tourism accounts for 7. After reaching a record high of No area of the city serves as a barometer for tourism quite like Times Square. Any local passing through last year noticed the effects of the pandemic; according to the Times Square Alliance , in Times Square had a daily average of , pedestrians a day, a decline of In April , the daily average had crept up to just under , pedestrians a day, and over recent weekends officials have seen the count peak at more than , pedestrians a day.
With the summer season approaching, the Times Square Alliance reports that nearly businesses have recently reopened, in addition to 18 new brick-and-mortar businesses that opened during the pandemic. For example, over the next decade, accommodations jobs are expected to grow by 29 percent while manufacturing jobs are projected to decline by 5 percent and wholesale trade jobs are set to grow by just 2.
Additionally, in many tourism-related industries, jobs pay more than their non-tourism-related counterparts. Workers in many low-wage positions, including dishwashers and housekeepers, are paid at least twice as much if they work in accommodations compared to other industries.
Industries supported by tourism also provide a large and growing supply of accessible jobs for a diverse cross-section of New Yorkers. The industry is filled with people who went from an entry-level clerk job to become a high-level manager. Tourism jobs are particularly accessible to young adults with little experience who are looking for entry into the labor force.
More than one-third 36 percent of all workers in the industries fueled by tourism, such as leisure and hospitality, are between the ages of 16 and 29, compared to just 23 percent of workers in industries unrelated to tourism. In addition, tourism offers crucial footholds into the job market for a particularly diverse range of New Yorkers. More than 65 percent of New York City residents who work in these tourism-fueled industries are people of color, and 54 percent are immigrants.
Likewise, nearly nine out of ten workers in tourism-related jobs live in the five boroughs, making it more likely that earnings from tourism will support local communities through induced spending. Moss, professor of urban policy and planning at NYU Wagner.
Frequent flight delays and airport overcrowding, inadequate amenities, and poor transit connections are common sources of frustration. At the same time, a lack of planning around the needs of a city with 60 million or more annual visitors is revealing major strains, including midtown gridlock exacerbated by a lack of tour bus parking and overcrowded sidewalks from Herald Square to SoHo.
Although international tourism to New York hit a new record high this year, other data shows signs of a possible future decline. For instance, several international surveys of public opinion point to an increase in negative perceptions of the United States abroad following the election of Donald Trump, and prospective visitors report a decrease in the likelihood that they will plan future trips to the United States. The strength of the U. Amid these emerging threats, New York also has an opportunity to capture a more diverse share of the growing tourism market as the global middle class experiences unprecedented expansion.
The tourism industry faces greater competition than ever before, including from more affordable destinations in Latin America and Asia, increasingly popular North American cities like Toronto and Miami, and cities that have invested much more in developing a welcoming visitor experience.
After two decades of sustained growth, New York will have to do more to maintain the vitality of its tourism industry in the years ahead. Likewise, many other U. In the years ahead, New York City can do much more to connect tourism to its broader economic development strategies, sustain the current number of annual tourists while taking advantage of new opportunities, and grow this crucial source of middle-class jobs.
Doing so will require comprehensive strategic planning for the future of the industry and sustained investment in a variety of critical infrastructure needs, as well as a sharper focus on the skills needed for employment in the tourism workforce.
At a time when automation is threatening to displace entry-level jobs across multiple industries and traditional sources of good, accessible jobs like manufacturing are on the decline, New York City needs to sustain and grow the thousands of good jobs that tourism is creating, and ensure the benefits are spread widely across the city. In addition to policies and strategies that can support the sustainable growth of the tourism economy, New York needs to take some preventive actions to help mitigate problems that stem from increased tourist visitation, ensuring that New Yorkers will continue to see the widespread benefits that tourism brings.
Failing to mitigate the ill effects of tourism—including crowding in and around major attractions, inadequately planned hotel development, and the proliferation of tour buses—could also threaten to turn New Yorkers against tourists. Such a backlash is being felt in major tourist destinations around the world, including Amsterdam, Iceland, and in Barcelona, where the current mayor was elected on an anti-tourism platform. This report concludes with 25 achievable policy recommendations that can help New York continue to grow a sustainable tourism economy while confronting its looming challenges.
By investing in a healthy tourism ecosystem, New York can continue to benefit from this essential source of good and accessible jobs while strengthening its fourth-largest sector for the long term. Census, Current Population Survey, In addition to , direct jobs, tourism creates an additional 42, indirect jobs at firms that supply tourism enterprises, such as food manufacturers and distributors, hotel linen laundry services, and others.
The jobs induced are in grocery stores, shops, and other neighborhood businesses, as well as healthcare and education. Census, American Community Survey, Barometers compare citywide industry performance to national level data.
Market briefs by traveler origin or segment. Coverage includes market overview, volume, visitor description, in-market behaviors and trends. Tracking and forecasting visitor volume rely on multiple inputs measuring local and national performance and global economic, social and political variables. Please click here to access our private research portal. We continue to monitor the evolving situation regarding coronavirus Covid
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