Two years later, NEFF became the first company in Europe to produce microwave ovens and in launched the first induction cooker in Europe. By the mid-sixties, some 3, employees were working at four plant locations of Carl Neff GmbH, which — as the largest German manufacturer of electric, coal and oil burning cookers — was exporting to just short of 50 countries.
Lack of investment and ultimately the end of the economic miracle with dramatically declining growth rates led to the closure of the site in Following extensive restructuring measures, the workforce was reduced from over 4, to 2, employees and in the foundry in Bretten was closed followed by the closure of production of large-scale kitchen equipment in Bruchsal in AEG declared bankruptcy in Production in the parent plant in Bretten recommenced in December , while sales, marketing and design were moved to BSH headquarters in Munich.
The digital era had reached the kitchen: a built-in oven with Home Connect function was produced in NEFF has a strong brand core today. As a skater kid growing up in Southern California, Neff says mainstream athletes like Durant always seemed somehow unrelatable to him. Neff is an avid student of such social distinctions. From an early age, he says, he was a branding fanatic. He was also always something of a natural born hustler. Selling T-shirts as a freshman at Brigham Young University in sleepy Provo, Utah, Neff would hone in on potentially like-minded students and pitch them cold.
After generating a palpable buzz on campus, Neff set his sights on greener pastures -- namely the epicenter of the professional snowboarding community in Park City, Utah. But there was a catch. Most had already signed endorsement deals with other big-name brands like Nike, Burton and Quiksilver.
I am currently the CEO of the company and I have fun everyday. How did you originally start the brand? Growing up as a SoCal kid it was a dream of mine to have a cool lifestyle company one day like the ones I supported as a teenager. When I moved to Utah for college I just went for it; printing T-shirts with my last name on it and selling them out of my backpack. Close Read More. Close Privacy Overview This website uses cookies to improve your experience while you navigate through the website.
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