That service, which was created after the acquisition of digital storefront M-Go, provides Fandango with a crucial alternative to movie ticket sales during the coronavirus pandemic, which has forced theaters to shutter. In December, Fandango said that FandangoNow had 60 million monthly visitors for its catalog of more than , film and television titles. Existing Vudu customers will be able to continue to access the service using their Walmart logins. Sign up for THR news straight to your inbox every day.
April 20, am. Read More About: Fandango. Both have grown in popularity since the coronavirus pandemic has effectively locked most of the world in their homes.
And, like Comcast's upcoming Peacock platform , Vudu offers some ad-support programming. See, Comcast didn't need Vudu. It could conceivably build its own Vudu-like service. Comcast will launch Peacock outside of its Xfinity ecosystem in July with what looks like three different pricing tiers, and in the meantime, the company is putting the finishing touches on its February acquisition of streaming provider Xumo.
Combining Vudu to Fandango seemingly increases existing tensions rooted in the fact that its co-owners are more competitors than collaborators, and does so at a time that's less than convenient for both. There's a method to the apparent madness, though, and it's not a terribly complicated one. This is an effort by Comcast to buy supremacy in the streaming video market.
Vudu may bring more quantity than quality to the table, but Comcast is in a good position to make quality-minded tweaks while it simultaneously plugs into Vudu's huge content library.
Vudu says it has , movies and shows available for rent or purchase, and 10, different options for consumers willing to watch an occasional television commercial. That's big. The reason for the disparity? It's got access to a much bigger universe of video entertainment. Should other studios decide they're equipping the very competitor that could eventually upend them, they may opt to choose other distribution partners.
Namely, Disney stopped licensing content to eventual rival Netflix because it wanted fans to come to its own platform. This may be the less likely outcome for FandangoNow and Vudu once both are in Comcast's hand though. More plausibly, its impending size and reach within the rental and purchase and storage sliver of the on-demand video market gives Comcast a pretty good grip on the often overlooked sliver of the space. And with that piece now falling into place, there's little that Comcast can't offer the entire spectrum of on-demand video customers.
Again, how -- or even if -- Vudu, Fandango, and Peacock are going to integrate remains to be seen. Neither FandangoNow nor Vudu really fits into anything else Comcast is trying to do. Vudu and FandangoNow rent or sell videos by the show or film. Peacock as well as Comcast's Xumo, however, are subscription-based services meant to offer access to a collection of titles for one recurring monthly fee.
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